Sustainable is the hottest word in floristry, but is its overuse diluting its significance? A recent 2022 survey by Deloitte about how the public value sustainability, found that consumers who engage in sustainable practices rank these among the highest priority - limiting the use of single-use Read More
Growing Dahlias with Lorelie Merton
Lorelie Merton is the face behind Florelie Seasonal Flowers in Bungaree, Victoria. We visit her farm regularly during her flowering season, and headed out early one morning in March to photograph her amazing dahlia patch, and ask her what it's like to be a full time flower farmer. Lorelie, her Read More